I originally wrote this piece a few years back, but I believe that the
principles still apply nowadays.
During my career I worked in different companies that are dedicated to
the design and development of websites. On several occasions I was
requested to add different features to commercial websites that even
though I knew that they would be counterproductive, I had to add them
anyway, as that was my job. Once I started freelancing, the truth is
that things didn't change, only now the requests were being made
directly to me by my clients, and even though I pointed out some of my
concerns to clients with whom I had a good relationship, more often than
not I had to do it anyway, after all it is the clients decision.
However, if you are reading this article, it's because you already have
an interest to learn about common errors made in commercial websites. If
you intend to turn your website into a good marketing tool, then here
are some things that you should be aware of while having your website